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½Ã°£ |
1ÀÏÂ÷ |
½Ã°£ |
2ÀÏÂ÷
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½Ã°£ |
3ÀÏÂ÷
|
|
10:00 ~10:30 |
Intro
Àλ縻
°úÁ¤¼Ò°³ (introduction)
|
09:00 ~12:00 |
Step
3. °í°´°¡Ä¡±â¹Ý
ÄÁ¼Á
µµÃâ °è¼Ó
°¡Ä¡
ÇÁ·ÎÆ÷Áö¼ÇÄÁ¼ÁµµÃâ
|
09:00 ~11:00 |
Step
5. ÇÁ·Î¼¼½º
¸ÅÆ®¸¯½º
°è¼Ó
Supply
Chain
/
Value
Chain Customer
Support/SVC
|
|
10:30 ~12:00 |
Step
1. °í°´ÀÇ
ÀÌÇØ °í°´¹®Á¦ÀÇ
ÇØ°á (step1,2
±³Àç´Ù¿î·Îµå)
|
Step
4. ºñÁî´Ï½º
¸ðµ¨¸µ Case
Study
&
Benchmarking (step4
±³Àç´Ù¿î·Îµå)
|
11:00 ~12:00 |
Step
6.
¸¶ÄÉÆÃ
Àü·«(matrix)
Future
Marketing1 (step6 ±³Àç´Ù¿î·Îµå)
|
|
12:00 ~13:00 |
Áᫎ |
|
13:00 ~16:00 |
Step 2. ½ÃÀåȯ°æºÐ¼®
¹×
½Å»ç¾÷
¾ÆÀ̵ð¾î
µµÃâ
Çõ½Å
񃬣
¹×
»óǰ
½Ç¿¬
½Å»ç¾÷
¾ÆÀ̵ð¾î
µµÃâ
|
13:00 ~15:00 |
Step
4. ºñÁî´Ï½º
¸ðµ¨¸µ
°è¼Ó
¼ºñ½º
±¸Çö
¸ÅÆ®¸¯½º ±â¼ú
±¸Çö
¸ÅÆ®¸¯½º
|
13:00 ~15:00 |
Step
6.
¸¶ÄÉÆÃ
Àü·«
°è¼Ó
Future
Marketing2
|
|
16:00 ~18:00 |
Step
2. ½ÃÀåȯ°æºÐ¼®
¹×
½Å»ç¾÷
¾ÆÀ̵ð¾î
µµÃâ
°è¼Ó
Çõ½Å
񃬣
¹×
»óǰ
½Ç¿¬
½Å»ç¾÷
¾ÆÀ̵ð¾î
µµÃâ
|
15:00 ~18:00 |
Step
4.
ºñÁî´Ï½º
¸ðµ¨¸µ
°è¼Ó
¸ÅÅ©·Î
ÄÁ¹öÀü½º ¼öÀ͸ðµ¨
¸ÅÆ®¸¯½º
|
16:00 ~18:00 |
Step
6.
¸¶ÄÉÆÃ
Àü·«
°è¼Ó
Brand
Management ÇÏÀÌÅØ¸¶ÄÉÆÃ
¸ÅÆ®¸¯½º STP
¸ÅÆ®¸¯½º Pricing
Strategy
|
|
19:00 ~21:00 |
Step 3. °í°´°¡Ä¡±â¹Ý
ÄÁ¼Á
µµÃâ
°í°´´ÏÁî
¹×
¼Ö·ç¼Ç (step3
±³Àç´Ù¿î·Îµå)
|
19:00 ~21:00 |
Step 5.
ÇÁ·Î¼¼½º
¸ÅÆ®¸¯½º Case
Study
&
Benchmarking ½Ã½ºÄÚ»çÀÇ
»ç·Ê Outside
-In
Process (step5
±³Àç´Ù¿î·Îµå)
|
19:00 ~21:00 |
Step
7. »ç¾÷ÁøÀÔ
Ÿ´ç¼º
°ËÅä NPV>0
°ËÁõ (step7
±³Àç´Ù¿î·Îµå)
|